When you have a product or service to offer it's important to develop your value proposition. Coming up with that value proposition often crystalizes the objective. And ultimately determines whether your product or service is interesting to others than just you :)
Do others "see" the value that you propose? If so, you're on to something. If not, then maybe something is missing or needs refining. Or re-defining. Or dumping.
Get this right and you're off to developing your "Approved Customer List". Attract your clientele, the ones that YOU want to do business with by being authentic. Wear the black T-shirt.
Great point! Start with the value prop...if it adds value to your audience, people will want it. Period.
ReplyDeleteI agree...black T :)